Lead costs for general contractors vary widely by channel and market, but the number that actually matters is not cost per lead. It is cost per booked job. Here is how to think about it and bring it down.
Depending on the channel, a general contractors lead can run from a few dollars for organic to well over a hundred for competitive paid sources. But a cheap lead you never answer costs you the whole job.
Two shops can pay the same per lead and have wildly different results. The one that answers fast and follows up books more of the same leads, so its real cost per job is far lower.
A cheap lead you never call back is the most expensive lead you will ever buy.
The cheapest way to cut your effective lead cost is to close a higher share of the leads you already pay for. Speed to lead and follow-up do exactly that, for free.
With attribution tracking every lead to a booked job, you can cut the channels that never convert and reinvest in the ones that do, which lowers your blended cost per job over time.
ReviewPoint is the AI operating system for general contractors. It answers every call, follows up on every lead, and turns every finished job into a five-star review, automatically. See how it works for General Contractors contractors, or explore reporting and attribution, sales pipeline, missed call text back.
It depends on your average job value and close rate. A useful rule is that your cost per booked job should be a small fraction of that job's profit. Track that, not just cost per lead.
Close more of the leads you already have with faster answering and follow-up, grow organic sources like reviews, and cut paid channels that do not produce booked jobs.
Book a 20-minute demo. We will show ReviewPoint answering calls and booking jobs, and build your revenue-leak estimate live.
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