Today, customers’ reviews have become omnipresent. Reviews are visible on Google search as well as on different social media: Facebook, Twitter, Instagram, and more.
In case you are new to the online business, then reviews may seem to be a daunting, complicated and challenging task. Many successful companies use customers’ reviews as one of the most powerful and efficient tools to grow their total bottom line. However, there are those businesses who brush reviews off as something that’s “nice to have” or “just there.” As studies show, those who do not pay particular attention to the importance of reviews on their websites and businesses, are not as successful as those who do.
The fact is that customers rely on those reviews to make the best buying decision. Approximately 85-90% of American consumers read customer reviews
before making a purchase. This is because customers do not trust advertising and marketing anymore. Anyone can share their honest feedback about brands through online surveys. It is handy as well as helpful for others who would like to buy a product or pay for service, using the same brand. Thus, customers’ reviews are more critical than ever.
The spread of online reviews provide any business with an excellent opportunity to increase exposure as well as influence and attract potential customers, which can lead to business growth, and, as a result, increase your income. Thus, if you want to get a leg up on the competition, you should keep an eye on online reviews. If you are not using your best customer reviews
in marketing campaigns, then you are ignoring the most valuable voice available. The voice of the customer.
How to Use Customer Reviews in Marketing?
These recommendations will help you establish your business brand as a trustworthy, reliable and quality company based on unbiased customers’ reviews. Keep on reading to get more useful information where using customers’ reviews gives the best and the most efficient results.
Use Reviews on Key Pages
Approximately 80% of customers trust others’ recommendations as their own. They read up to 10 reviews (or more) before making a purchase. They need to learn more about your product or services, understand more information from other people’s experience before they will trust you enough to do the same.
Use your current customers’ experience to build strong consumer trust with prospective customers. Your homepage, as well as top pages of your website, are the best solution to display your consumers’ feedbacks. Being transparent means that you are sincere and open to potential customers. It is a great chance to attract your target audience and convert them into potential customers.
Use Reviews in Search Ads
Search engines not only rate your website based on how successful you optimize listing. Search engines also monitor what other people (your customers) say about your brand.
Prospects can see how much you measure your customers’ needs, requirements and expectations. It will show them that your customers’ satisfaction is your top-notch priority – is one of the most efficient ways to show your brand is reliable, safe and trustworthy. Moreover, gathering fresh content can assist you in acquiring Google Seller Rating and Rich Snippets. As a result, you will significantly improve your brand visibility on search engines.
Rating, orange stars, and the number of customers’ reviews show useful feedback information to search engines – it will help you to get a leg up on the competition, build trust and reputation before the potential shoppers even visit your customer reviews website
Use Consumers’ Voices
If you want to turn even the most undecided customer into your constant, loyal paying customer, you need to think about all the possible ways that will help you to engage your audience with the other consumers. Social channels are one of the first sources used by consumers to research brands. With the help of social channels, internet users can monitor other people customer experience. As statistics shows, 2 out of 10 users follow brands on social media. Thus, it is crucial for you to showcase your customers’ feedback on social media.
Using as well as sharing third-party validation on your website can significantly increase your brand awareness as well as grow your company’s name and recognition.
One of the most popular ways of enhancing your brand is using reviews in emails – the best channel for ROI. By highlighting customers’ feedbacks in emails is not only an efficient and productive way to increase credibility, but it also boosts conversion and click-through rates. It also shows the readers what they can expect if they become your customers.
Improve Customers’ Experience
If you want to improve your customers’ experience you need to stay on top of online reviews. You should show that you take care of your customers and that each of them is of special importance for you.
Never ignore your customer comments
even if they are negative. Making your customers feel like they are talking to a wall will not help you to keep them or convert others. Of course, customers may understand that you are busy and cannot respond immediately. However, they need to know that you listen to them. You should assure your customers that you are doing your best to provide them with the best solution.
Responding to positive customer service review comments
is also essential. It helps your customers to keep engaging with your business.
As you can see, there are a lot of efficient ways that can help you evolve your brand and increase its ROI. They can also increase your sales, marketing, and product and service development. Thus you need to take all this advice into account. Don’t let them slip away into the competitors’ hands.