Today, customers’ reviews have become omnipresent. Reviews are visible on Google search as well as on different social media: Facebook, Twitter, Instagram, and more. In case you are new to the online business, then reviews may seem to be a daunting, complicated and challenging task. Many successful companies use customers’ reviews as one of the most powerful and efficient tools to grow their total bottom line. However, there are those businesses who brush reviews off as something that’s “nice to have” or “just there.” As studies show, those who do not pay particular attention to the importance of reviews on their websites and businesses, are not as successful as those who do. The fact is that customers rely on those reviews to make the best buying decision. Approximately 85-90% of American consumers read customer reviews before making a purchase. This is because customers do not trust advertising and marketing anymore. Anyone can share their honest feedback about brands through online surveys. It is handy as well as helpful for others who would like to buy a product or pay for service, using the same brand. Thus, customers’ reviews are more critical than ever. The spread of online reviews provide any business with an excellent opportunity to increase exposure as well as influence and attract potential customers, which can lead to business growth, and, as a result, increase your income. Thus, if you want to get a leg up on the competition, you should keep an eye on online reviews. If you are not using your best customer reviews in marketing campaigns, then you are ignoring the most valuable voice available. The voice of the customer.