“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” Jeff Bezos Reputation is a big deal for any business. To achieve the highest level of success for your company, you must pay particular attention to reputation. A good company reputation opens the door to opportunity and provides unhindered access to your ideal client base. Reputation Definition To understand the importance of reputation,

The primary key to the success of any business is building customer relationships. Excellent support and ongoing contact must be a top priority when your goal is a healthy business and continuous growth. Most business owners understand the importance of this relationship, but not everyone knows how to build relationships with customers. First, let’s look at how and why negative relationships evolve. Negative relationships develop when customers feel dissatisfied. And many times the reason they’re

Today, customers’ reviews have become omnipresent. Reviews are visible on Google search as well as on different social media: Facebook, Twitter, Instagram, and more. In case you are new to the online business, then reviews may seem to be a daunting, complicated and challenging task. Many successful companies use customers’ reviews as one of the most powerful and efficient tools to grow their total bottom line. However, there are those businesses who brush reviews off

Undoubtedly, every individual or business can agree that marketing is one of the biggest challenges any start-up will face. So, how can you promote your startup? How to market your business and increase your brand awareness if you have a tight budget? How to tell the world about your business in the most efficient way? It is a complicated task to stand out from the crowd. Businesses should always improve their marketing to get a

When you receive a review on Yelp, don’t always expect to see it. Yelp uses an automated filter that hides certain reviews in order to display the most helpful and honest reviews. Reviews to a business are vital. Whether the review is positive or negative – it helps management understand what they are doing right and what they are doing wrong for their clientele. The filter is intended to protect businesses, but in turn may hurt

A negative review: a business owner’s worst nightmare. Don’t fret, don’t lose sleep, stay calm, and stay on top of the problem. You cannot remove a Google review but it can be fixed! First, flag it for removal if it’s fake. On Google reviews, it is known that there are many bots and fake accounts that aim to lower a company’s ratings, therefore, you should examine your reviews and check them with your records, see

Today, online reviews can make or break your business depending on how you handle them. Positive reviews are wonderful but negative reviews can be an inevitable part of business, but with review management strategy, your customers can do the marketing for you. Businesses are slowly realizing without investing in online review management they will not be able to compete with those that do. Positive online presence and reviews help in trust-building and can bring in

Having a positive and active TripAdvisor presence can greatly increase your business and customer satisfaction. However, if you do receive a negative comment there are ways to mitigate the review. Your business should be regularly checking your reviews to be aware of what customers have been saying about it. As a travel business owner this can be difficult, due to your busy schedule and many customers. TripAdvisor has been known to delete comments if you