Over the last ten years, Google reviews has gradually come to be an important driver of business. More than 95% of people read online reviews before choosing which company they’ll patronize. So you need to know, when customers Google your business, what do they find? If they don’t find Google reviews, you’re missing out! And, hopefully, they find more than four stars because half of consumers won’t even consider buying from a business with less. Customers also like to see

Online customer reviews are changing customer behavior. Nearly all consumers—93%—now read online reviews before making a purchasing decision. And 91% of 18 to 34 year-olds say they trust online reviews just as much as recommendations from family and friends. These independently written opinions about local businesses are powerful. About 94% of consumers say they’ve avoided a company because of a bad review. Great reviews, on the other hand, can increase sales by as much as 31%. Once you start getting good reviews, what

More than ever business owners are turning to Facebook for many—if not most—of their marketing needs. And that includes Facebook reviews. And why wouldn’t you? Facebook has 2.8 billion monthly active users. Two-thirds of those users (more than 1.8  billion people) access a business Page at least once a week. When you click on one of Facebook’s 200 million business Pages, you’ll see content and other general information that can help you. But if you’re like most people, you’ll head

You might be aware that you should be responding to negative reviews left on review platforms like Google reviews, Facebook reviews and Yelp. But you may never have considered responding to good reviews. Why waste your valuable time on a customer that had a good experience with your business? Establish your reputation There’s no denying one simple fact: your customers—and potential customers—are curious about and aware of your online reputation. Ninety-three percent of consumers read reviews before deciding to

Google My Business, and especially Google My Business reviews, will help your customers find your business when they search online. Awesome, right? Actually, it gets better! The best part of Google My Business is that it’s totally free to use. So you can take advantage of Google My Business no matter how small (or big!) your marketing budget. Think of the service as a massive power-up in the game of business. Google reviews play a major

Google My Business is a powerful free tool to promote your company on the world’s greatest search engine. Whether you’ve claimed or created a Google My Business listing or not, people are looking for your company on Google. When they do, what do they find? If you have a Google My Business listing, customers are 70% more likely to visit your business. Taking the time to complete and update your Google My Business listing also doubles consumer

Do you know how to find your Facebook URL? Facebook has become a critical marketing tool for many businesses. More than 200 businesses use Facebook Pages to promote their goods and services to the social media giant’s more than 1.84 billion daily active users. In the fourth quarter of 2020, Facebook made $2.72 billion in ad revenue alone.   And it’s no wonder why. Facebook Pages are an effective way to draw people in and convert them

Every day, 46%—almost half—of all Google searches have local intent. People are looking for local businesses online on a scale like never before. What are you doing to make sure your company is one they see? At the least, you can take action to improve your SEO and ensure you appear high on any list of search results. Tweaking your website, writing a blog and regularly posting to your social media feeds are common tactics. But

Reading internet reviews before making a purchase has become an integral part of consumer research. In 2020, 87% of people read local businesses’ online reviews before making a buying decision. That statistic is up from 81% in 2019, which shows tremendous growth in the online review space. Many websites give people access to testimonials about products and services they want to buy, but Google is the most popular. Sixty-three percent of consumers say they’ve read Google reviews in the

How much do you spend on marketing? According to the U.S. Small Business Administration, small businesses should invest 7% to 8% of gross revenues on advertising. In reality, most companies spend around 12% of their total budget on promoting their business. Clearly, getting the word out about your business is an expensive endeavor. And depending on how much you spend, advertising can quickly turn into a high risk/high reward scenario where you stand to gain customers… or