In 2004, a little online review website called Yelp was launched in San Francisco. Since then, Yelp has grown to become the 44th most-visited website in the U.S! The name Yelp is meant to sound like a cry for help. And help is exactly what Yelp does. Now competing with Tripadvisor, Google My Business and Facebook reviews, Yelp is a leader in the online testimonial space. Many businesses have taken note and claimed their Yelp pages to monitor… Continue reading The Ultimate Yelp Fact Sheet for 2022
If you’re running a business, an easy way to scale is targeting customers in your specific geographic area. Marketing to local customers can serve as a launchpad to grow your business exponentially. And given the power of search engines to make or break a business, much of that marketing is focused on Search Engine Optimization (SEO). Great SEO means appearing as the first result on a Google search page.
If you’ve used the internet to find reviews for a business, you know what Yelp reviews are. Founded in 2004, this online review site lets you see reviews for all types of companies—from restaurants and gas stations to spas, bars, saloons and everything in between. Yelp can be a great benefit for business owners. As of December 2020, there were 224 million reviews overall, and more than 145 million people read Yelp business reviews every… Continue reading How to Get More Yelp Reviews
If you’re passionate about keeping people in livable conditions no matter the season, an HVAC business might just be right for you. And what’s more? There’s no better time to get into the HVAC business than now. What is HVAC? HVAC stands for Heating, Ventilation and Air Conditioning (HVAC). This is the technology that keeps you warm in the harsh winter and cool in the unforgiving summer heat. The main goal of HVAC businesses is to… Continue reading How to Start an HVAC Business
Doctor review sites are an excellent resource for patients to check out different providers without actually becoming patients. These doctor rating websites usually offer general information about the practice and, perhaps most importantly, physician reviews. For 37% of patients, their search for a medical professional begins with reading doctor ratings and reviews. When they see positive reviews, about 60% will select that practice. Conversely, about 61% of patients will avoid a practice after reading negative physician reviews.… Continue reading 6 Doctor Review Sites You Should Be Using
What is local SEO? SEO, and more specifically local SEO, are business buzzwords you’ve probably heard in some context before. But what do these terms really mean, and what impact do they have on your business? These are questions many business owners want to ask but often don’t. And it’s their loss, really, because understanding these concepts and harnessing their power to fuel their business could be a game-changing step to help them achieve long-term… Continue reading What is Local SEO?
What makes your business stand out from the competition? Maybe it’s your superior customer service, your excellent product or your commitment to giving back. Or maybe it’s all three! You’re doing everything right and advertising like crazy… So why aren’t you number one? Ads applauding your own superiority are fine, but your target audience is a little more savvy than you think. That’s why online reviews and your review responses are one of the greatest influences… Continue reading How You Should be Responding to Positive Reviews
Every month, about 1.3 billion people use Facebook Messenger to communicate via Facebook. These users exchange an astounding 8 billion messages per day. And those messages aren’t just going out to family and friends. Businesses are using Facebook Messenger now more than ever. There are 20 billion messages exchanged between companies and consumers every month. But the deluge of messages from Facebook Messenger can be overwhelming for some business owners. Using Facebook Messenger as a communications and marketing tool doesn’t… Continue reading How to Deactivate Messenger
Ever received such amazing customer service you just couldn’t wait to tell someone about it? Sometimes you have such a great experience with a business you want to reward them any way you can. The easiest way is to show your appreciation is to write a Google review. Other times, you have a terrible experience and want to leave a bad review to warn others to avoid that business. After all, sharing information about both positive and… Continue reading How to Write a Google Review
When you pass by a busy coffee shop, you probably see a calm and relaxing environment with customers enjoying their coffee and snacks. But you never really know what’s going on behind the scenes! Every business has secrets only the insiders know. So if you’re looking to start your own coffee business, one question you might have on your mind is, “how much does a coffee shop make?” In 2021, there are about 24,000 coffee shops creating… Continue reading How much does a coffee shop make?